Pearl Benchmark Output
Channel Benchmark
The per-advertiser MMM report, consolidated across any set of advertisers on a channel. Every chart and table shows the average or median of the selected advertisers. Sponsored advertisers are named; others are anonymized in partner mode.
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Average
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Executive Snapshot
Per-advertiser values, consolidated across the selectionPrescient Impact
Monthly Channel Trend
Monthly spend vs MMM revenue, aggregated across selected advertisers
Channel spend
MMM attributed revenue
Monthly only — weekly series is not in the catalog cut. Bars are the aggregate of advertisers with data in each month.
Contribution Mix
Modeled attributionHalo Effects by Sales Channel
Where the channel lifts demand outside the clicked channel| Sales Channel | Base Revenue | Halo Revenue | Total MMM Revenue | MMM ROAS | Halo Share | Partner Readout |
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Aggregated across the selected advertisers and respecting the date range. MMM ROAS = sales-channel MMM revenue ÷ the channel's spend.
Wallet Share of Paid Mix
Channel's share of total paid ad spend over time; other channels grouped as remainder to 100%Wallet Share Summary
Selected rangeMedia Mix Rank
| Rank | Channel | MMM ROAS | Share of paid spend | Advertisers |
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Each advertiser's channels are ranked within their own paid media mix (current date range + sales-channel filters), then aggregated across the selection. Internal by default — include in external view deliberately.
Advertiser Benchmark
Sponsored named; others anonymized (partner-safe)Monthly Export Preview
Aggregated across selected advertisers| Month | Advertisers | Sales Channel | Spend | MMM Revenue | Base Revenue | Halo Revenue | ROAS | CAC | Halo Share |
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