Pearl Benchmark Output

Benchmark

A partner-ready view of channel contribution, efficiency, and model-quality outputs using the Standard MMM Output Schema. Built for weekly reporting and monthly rollups.

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Weekly source, monthly rollup

Executive Snapshot

Live from reporting_postgres_latest (Athena frontend parity)
Incremental Revenue
$1.84M
MMM total attribution revenue across platform labels
Spend
$412K
Spend from ad-channel-type breakdown
MMM ROAS
4.46x
MMM revenue divided by spend
Halo Share
18.7%
Halo attribution over total MMM attribution
Media Mix (platform share)
—
Share of all ad spend, this range

Prescient Impact

Monthly Trend

Monthly spend vs MMM revenue
MMM attributed revenue

Contribution Mix

Modeled attribution

Wallet Share of Paid Mix

Share of total paid ad spend over time; other channels grouped as remainder to 100%
Remainder of paid mix

Wallet Share Summary

Selected range

Halo Effects by Sales Channel

Where paid media lifts demand outside the clicked channel
Sales Channel Base Revenue Halo Revenue Total MMM Revenue MMM ROAS Halo Share Partner Readout

Channel Breakdown

Separate partner views before combined rollup
Channel Label Primary Role Spend MMM Revenue MMM ROAS New Customers CAC Halo Share

Monthly Export Preview

Rollup across all platform labels
Month Sales Channel Spend MMM Revenue Base Revenue Halo Revenue ROAS CAC Halo Share